In synchronization with manufacturer’s branding and marketing activities ASG performs the function of the closing process and managing process between customers and prospects. This captures larger percentages (including new business and existing market segment share) in the ‘end user’ and ‘OEM’ markets.ASG effectively allocates resources to see where the most profitable market is and the percentage of resources that will be given to each medium of contact.There are certain factors that favor the effective use of ASG as your manufacturer’s rep firm:
Convenience of having a professional in the field without the capital expenditures and training required to support a direct sales representative.
ASG begins each relationship with manufacturers by reviewing and creating a comprehensive sales plan.
The expertise and confidence of a large corporation without the upfront costs and risks associated with it.
Experienced staff with knowledge and ability to quickly and efficiently learn manufacturer’s product lines and quickly achieve higher sales volumes in specific territories.
Using ASG as a rep firm allows manufacturers to still own relationship through direct or channel customers that may purchase through a distributor or alternate source.
